CallFort launches scam-call protection app for consumers

CallFort, a new consumer protection platform led by cybersecurity veteran Rob Embers, launched on the Apple App Store to help block scam and spam calls before they reach users. The company is targeting a fast-growing fraud problem that cost Americans $2.59 billion in reported phone-scam losses in 2024. Why it matters: - Phone scams are becoming a bigger consumer fraud problem as scammers use spoofed numbers, stolen data and AI tools to reach victims. - Reported U.S. losses from phone scams reached $2.59 billion in 2024, according to publicly available Federal Trade Commission data. - CallFort is aiming to stop fraudulent calls before they interrupt users, rather than labeling them after the fact. What happened: - Cybersecurity expert Rob Embers launched CallFort, a consumer call protection platform, in Portsmouth, New Hampshire. - CallFort is now available on the Apple App Store. - Embers has more than 20 years of experience in cybersecurity, IT services and technology consulting. - He has advised companies on cybersecurity and risk management since 2012 and has appeared at industry conferences and in media discussions on digital security. The details: - CallFort uses proprietary caller verification technology to authenticate unknown callers before a connection is made. - The platform blocks scam and spam calls before the phone rings. - Trusted contacts, family members and approved callers can still connect normally. - The service includes intelligent call screening and filtering, trusted contact prioritization, personalized schedules and protection settings, and privacy-focused controls. - CallFort is designed to work differently from traditional spam blockers that only flag suspicious calls after interruption. - Embers said the average person is targeted every day by increasingly sophisticated scams. - Embers said modern scam operations combine stolen data, spoofed phone numbers and artificial intelligence. - CallFort says scam networks pull consumer data from app registrations, rewards programs, online forms and third-party data brokers. - The company says AI voice cloning and social engineering have increased scammers’ access to personal information. Between the lines: - CallFort is positioning phone security as an identity and privacy problem, not just a nuisance-call problem. - The launch reflects a broader consumer-security trend: more prevention at the device level before fraud reaches the user. - Robert Kiyosaki, author of Rich Dad Poor Dad, said protecting wealth now depends on controlling access to data, phones and identity. - Kiyosaki said he invests in solutions like CallFort because protecting financial future starts with controlling who can reach a person. What’s next: - CallFort is betting that consumers will pay for proactive call protection as scam tactics keep evolving. - The company says it wants to help restore trust, privacy and security in modern communication. - CallFort describes its mission as helping consumers regain control over their phones, privacy and personal communications in an AI-driven world. - Press contact: Press@CallFort.io